Business plan Essay Example | Topics and Well Written Essays - 2250 words - 1

Business plan - Essay Example Thus, a business plan is essentially a road map for the organization to achieve its stated objectives (Tyson and Schell 2008). A bird’s eye view of the new institution and the education it proposes to impart With a veritable explosion in globalization and consequent exponential increase in business activities that span across continents and political frontiers the need for suitably educated and properly trained individuals to manage such gargantuan work load in an efficient and effective manner has also increased manifold. People who have an MBA (Masters in Business Administration) are equipped with precisely those skills that are required to manage transnational corporations and thus the craze for obtaining an MBA degree is increasing by leaps and bounds with each passing day (Scalzo 2008). GSBM intends to impart these much needed skills to young individuals who aspire to be dynamic managers of tomorrow. Thus, the mission statement of this new institution would be: To make st udents aware of the techniques and tools of management and how they could be applied in practical contexts To encourage students to develop their independent line of thinking and foster innovative ideas regarding various management issues and situations To adequately equip them to navigate the extremely competitive environs of global business To make students aware of cultural differences that exists across countries and continents as that is extremely necessary to successfully conduct a global business. The subjects that are intended to be taught at GSBM would include strategic management, marketing management, human resource management, adequate knowledge and expertise in finance and accounts, proper induction in the nuances of information technology, imparting the tools and techniques employed by managers in collecting business, and, most certainly, a sufficient knowledge about diverse cultures as cultural competency of an organization is imperative to survive and prosper in glob al market conditions. There is an immense impact of culture on negotiating process as negotiating practices vary from culture to culture and the manner in which people conduct themselves during negotiation process depends almost entirely on the cultural context of each country (Weiss 1994). Thus having a broad idea about prevailing cultures and being careful not to transgress the sensitivities of people belonging to alien cultures is an important lesson that any aspiring global manager needs to learn (Salacuse 1991). Market analysis of the proposed business school The institution would be a business school funded through private investments and would commence its operations initially in London with subsequent plans to open up subsidiaries, franchises or branches in Australia and India. The level of education and the course content would be totally at par with what is being